Table of MonsterInsigts Events - gestalträume GmbH

Event Type	Event Category	Event Action	Event Label	Event Value
Download file link click	downloads	URL of file	The label of the href attribute, either link title or text content	n/a
Outbound link click	outbound-link	URL of link	The label of the href attribute, either link title or text content	n/a
Form Impression	form	impression	Form ID	1
Form submission	form	conversion	Form ID	1
Affiliate link click	outbound-link-aff	URL of link	The label of the href attribute, either link title or text content	n/a
Telephone number link click	tel	URL of number, i.e., tel:1-222-333-4445	The label of the href attribute, either link title or text content	n/a
Email link click	mailto	URL of mailto link, i.e., mailto:your.email@gmail.com	The label of the href attribute, either link title or text content	n/a

eCommerce Events Table

Event Type	Event Category	Event Action	Event Label	Event Value
Product Impression	Products	Impression	Impression	n/a
Products	Products	Viewed Product	Product Title	n/a
Products	Products	Click	Product Title	n/a
Products	Products	Remove From Cart	Product Title	1
Products	Products	Add to Cart	Product Title	1
Checkout Page Impression	Checkout	Started Checkout	Checkout Page	n/a
Completed Checkout	Checkout	Completed Checkout	Order ID Number	Price (integer)
Increase quantity of Product in Cart	Cart	Increased Cart Quantity	Product Title	1
Decrease quantity of Product in Cart	Cart	Decreased Cart Quantity	Product Title	1
Refund	Orders	Refunded	Order ID Number	Price (integer)